The Kiplinger website lists cognitive behavior therapy as a promising career choice for the next decade. Based on its promising income growth, allowance for a good work-life balance, and social impact, Kiplinger lists cognitive behavior therapist as one of the 13 best jobs for the next ten years. Kiplinger also cites the newly passed Mental Health Parity Act, which requires insurance companies to cover mental health treatment as they would physical health treatment, as a reason for this distinction. Since CBT is shorter and more efficacious than traditional psychotherapy, many insurance companies will require cognitive behavior therapy as the standard treatment over other psychotherapies. A rise in the demand for cognitive behavioral therapists is thus expected.